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Colors & Effects Shows Commitment to Responsibly Sourced Natural Mica from the U.S.

Committed to providing customers with full transparency about its in-house sourcing from its wholly-owned mine located in Hartwell, GA.

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By: Anthony Locicero

Copy editor, New York Post

Colors & Effects, BASF’s brand focused on pigments, demonstrates its commitment to sustainably sourced natural mica flakes to produce natural mica-based effect pigments for the coatings, plastics, printing and cosmetics industries.

Given the increased awareness of unethical mica mining operations in India and other parts of the world, Colors & Effects is committed to providing customers with full transparency about its in-house sourcing from its wholly-owned mine located in Hartwell, GA.

A video tour of the mine is available on the Colors & Effects website providing insights about mining practices in Hartwell and the people behind.

The controlled, North American based supply chain that tracks mica from source to supply, enables the guarantee for zero child labor and a deep focus on preserving the environment.

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